Design, Code and Storytelling to relieve User Experience Pains.

Active Ingredient

Luis Daniel Rodriguez



Creative Catalyst


  • Design Research
  • Personas
  • User Flows
  • Wireframes
  • Paper Prototyping
  • Usability
  • Lean & Agile Methodologies
  • User Interface Design
  • Mobile Design
  • HTML5
  • CSS3
  • JS


Thinking for IoT

  • http://www.teknolog.io/#training
  • Attendees to this workshop will leave with a fully coded Minimum Viable Prototype ready for iteration. Through a group design exercise, learn how to design a solution for a real world problem, put together the parts of a smart world project consisting of sensors, hardware, basic programing API and a small user interface design.

Published Works

The CSS of the Internet of Things



The CSS of the Internet of Things

Design Stories Are The New User Stories

Smart World Stories Are The New Design Stories

Fast Prototyping Strategies for UI design

From Organic to Digital: Applying Nature's Complexity, Symmetry and Beauty



photo - Luis Daniel Rodriguez
I grew up in Ecuador, South America and now live in the Washington, DC Metropolitan area. I combine my background in graphic design with training in screenwriting to complement my web development and interaction design skills. I'm an avid user interface prototyper, keep up with all the latest trends, developments and I'm active in Design and UX conferences around the world.